Designing An Online Fall Prevention Resource For Older Adults
Mobility Matters is a website platform that focuses on fall prevention exercises for older adults. Their exercise philosophy is based on continually doing four focus areas of exercises that has daily application and promotes independent living.
More older adults are using the internet to accomplish daily tasks and goals. There needed to be a platform where older adults can trust and feel empowered to prevent themselves from falling.
We designed a website interface that serves as a self-guided fall prevention exercise program for older adults.
My Role: Client Communication, User Research, Usability Testing, Copywriting, Wireframing and Prototyping
Duration: 2 ½ Weeks
Target Screen: Desktop
Tools: Sketch, InVision
Understanding An Underserved Demographic
13 USER INTERVIEWS
- Older adults are capable of using and learning digital interfaces when there is a purpose or see a benefit from it
- Motivation to exercise is to maintain daily function and prolong independent living
- Older adults are more likely to explore something new based on word of mouth from people or resources they trust
- Font Size: With ageing eyes it becomes more difficult to read small text
- Color: Appears less saturated and distinguishing between similar colors become difficult
- Memory: Decreased ability to apply working memory with complex or new interfaces
What's Out There For The Elderly Now?
Although many sites offer exercises and a plethora of information, none of them offer a structured program.
It's Not About Looking Good, It's About Living Longer
WHAT USERS NEEDED
Guidance: Seniors are looking for support of where to start and a type of habitual regimen
Credible Source: Trustworthy and reliable information brings peace of mind
- Impact: Seniors are self-aware of their changing bodies and want to see their efforts to maintain independence come to fruition
What Does It Look Like Currently
- The text links are are small difficult to read
- There is no upfront information on how the program works, users must click a link first
- Two conflicting call to action buttons, users wouldn't know where to begin.
Potential Page Structure
- Currently there are 4 videos each covering a focus area. In addition there are three different levels.
- Which way should the videos be organized to best create a guided program experience?
Our client wanted to make sure older adults were doing exercises from all four focus areas but stick consistently to their appropriate level.
Group by Focus Area
Group by Level
Key Takeaway - Organize videos by level to ensure users do all four focus areas and create a more guided experience
New Insights Pave Way To Information Architecture
Gives a bird’s eye view of how the website is simply organized: exercises, fall prevention information, and about Mobility Matters
How Terry would navigate this site to do all the exercises she needs
What Worked And What Didn't Work
- Needed prompting to scroll down
- Did not know where to start
- Very meticulous, focused on copy to understand content
- Understood labeled icons
ANNOTATED REDESIGN SCREENS
- When video content is updated, make sure design changes do not confuse users
- Develop an onboarding process or e-mail subscription flow to remind and encourage users to return
WHAT I LEARNED
Per Nielson Norman Group, as of 2012, 19 million American seniors use the internet with a 16% growth rate each year.
Talking to many senior citizens shed light to how challenging it can be finding help. Resources in print are scarce and not as updated. The internet is overwhelming and even unforgiving at times.
I learned that part of making better design is to be inclusive. Older adults have needs too. Daily tasks such as driving or grocery shopping become increasingly difficult. Design that is more cognizant of senior citizens' needs can help better connect businesses and services to them. That's what it means to "change the world" and "make people's lives better".